Digital Billboard Cost in Malaysia:- Just as change is ever constant to the progress of the world, marketing breathes life to a business. The goal of any business is to make money, and marketing is a channel to achieving this goal. Marketing helps you to sell your products and services.
There are different types of marketing. A very effective and most underrated type is the Digital Billboard Advertising. It is outdoor advertising which involves marketing your product, companies or services by posting bills, paintings or pictures on flat surfaces in mostly busy areas. Billboard advertising in Malaysia is a very sure medium to pass information across to a large audience, but digital billboard or electronic billboard cost is something you want to know.
Billboard Rental Cost can be an inexpensive or expensive medium to pass on a piece of information to prospective customers. However, some factors determine the billboard rates.
How Much Does a Billboard Ad Cost
The billboard measurements are undoubtedly determine its price. Most people love going for big sizes. There are different kinds of sizes, they include.
This billboard is huge, and it is the most frequently used billboard in Malaysia. It’s size is mostly 10ft x 40ft and 11ft x 41ft. The minimum cost RM 2,500 to RM 5,000 monthly.
Billboard Ads are usually small in size, around 2m and perfect at bus terminals and train stations. Its cost is RM30 000 for a 14-faces design monthly.
This form of billboard advertising is fixed on the roofs of houses, buildings and structures. They are effective in strategic places like busy highways. They are giant billboards; their size is around 14ft x 48ft or 20ft x 60ft. Its cost is RM15, 000 to RM30 000.
They are giant billboards, and their price is between RM20 000 to RM 100,000.
They are minute and very effective in Malaysia. They are erected at bus terminals. Its cost is RM12,000 per month for every shelter for a 5 to 12 panel.
They are attached to overhead bridges with a great deal of traffic underneath. They are mostly long and horizontal in shape. Its price ranges from RM15,000 to RM120 000.
This type of billboard advertising is the smallest in size and quite expensive as well. Its price ranges from RM350,000 to RM1. 6m.
It is also tiny in size, and it costs around RM65 000 for a 13-face space monthly and RM120 000 for a 26-face space monthly. This kind of billboard advertising is common around sidewalks and junctions in Malaysia.
Street/backlit lamps are a form of billboard advertising that is attached to street lamps. They are very small in size, and it’s cost RM1,000 and RM2,000 monthly.
It’s huge and shaped like an arc, and useful in attracting customers. Its yearly price is around RM150,000.
This kind of billboard advertising can provide about three different ads at a time. It is an example of a dynamic billboard. It is usually portable in size depending on the dimension of the structure, which is usually 10ft x 20ft x 40ft x 60ft. Its size determines its price, which ranges from RM50,000 to RM600,000.
This is a kind of digital billboard advertising in Malaysia that makes use of lighting technology. They measure 9m, and it’s the price per month for 66-faces is RM450, 000 and RM230 000 for 33-faces.
City light poster
This is a form of billboard advertising that involves backlit posters to attract pedestrians. Its size is around 2m square, and it’s the price for 26-faces monthly is RM80 000.
Location is a huge factor in shaping the prices of billboard advertising in Malaysia. It plays a big role in passing information to your audience. As such, everyone wants a large audience. City centers, busy main roads and Federal highways like Klang valley determine the cost of billboard advertising in Malaysia. In the capital of Malaysia, Kuala Lumpur, the most expensive billboard is locate there. The price of the billboard per year is RM900 000 and is seen by 252,000 motorists daily. Another type is the wall banner. Its price ranges according to its location. Location is very important in the productivity and goal of billboard advertising, which can reach out to a large number of potential customers.
Season/time of the year
The time of year affects the cost of billboard advertising in Malaysia. It could be due to festive seasons like Christmas, Father’s Day, Easter, Mother’s Day etc. . The high wants for business owners for marketing their goods would affect the cost of billboard advertising.
Everything comes with a price; your taste of billboards would determine its price. Factors like back-lit, illuminated, digital posters affect the cost of billboard advertising in Malaysia.
The amount of time your billboard would up affect the cost of billboard advertising. It could be long-term as in yearly or half of a year. It could also be short-term, as in monthly or for two weeks.