Digital Billboard Advertising Malaysia is one of the most effective methods of promoting your business, start-ups or services to a larger audience. More and more companies are investing in this innovative advertising method. We can have different channels of communication with our partners when we talk about external communication. Led Billboards are superior to other channels because of their clarity and timeliness.
Shortly put, Digital Billboard Advertising is a productive and effective advertising method. It can be used to boost a marketing plan. As it allows you to manage content in real-time, ensuring it’s working well.
Digital Billboard Advertising Malaysia Effectiveness, Cost, Benefits
- The Only Thing That Matters Has More Audience
Number of viewers of your billboard does not determine success. You don’t want to lose your best customers, are you? Not only quantity but also quality.
- If My Contest Doesn’t Use Digital Billboards, I Don’t Need It.
People think that being in a traditional business or branch does not mean they have to advertise digitally. This was never true. Today you can create a digital display campaign even if you have zero competitors.
Digital Billboard Advertising Are Like Having a Website
The belief that owning a website already has a marketing strategy has become part of today’s digital world’s marketing myths.
We must extend our online presence with different strategies including USPs, email marketing, blogs, SEO, SEM, webinars, etc. So, if you only have one website, you should remember that there is a lot more to learn.
Branding Actions Cannot Be fix.
When it comes to Digital Billboard Advertising in Malaysia, many argue that branding actions cannot be fixed or counted. But the tools available may also be used to identify how consumers understand your brand. In addition, you can also conduct a user survey or analyze Google Analytics to find out how users perceive your digital billboard campaign.
By monitoring your brand mentions online, you can see if you received more inquiries or requests, generated more customers, or have grown your web presence.
Managing Social Networks Is Easy, and Anyone Can Do It
A common misconception regarding social media management is that in order to be successful you just need to post, get likes, and upload stories on Instagram or on other social media platforms. However, this is far from the truth.
Digital billboard marketing is measurable through continuous learning and not just thinking like a user but also knowing statistics. Based on an in-depth examination of the metrics associated with each application, Digital Billboard improves your digital strategy.
It allows you to reach audiences you never thought possible, cultivate a community around your product or service, and create a path for growth.
Whoever Has the Biggest Investment Always Wins
A large sum of money is not needed; all you need is expertise in digital billboard requirements and optimization. Thus, it takes the right skills to design a plan that determines the right strategy for our business and customers. Continuous learning and optimization of outcomes will always be the secret to success.
What you need to do is identify the best marketing channels to invest in. The type of digital billboard ad format, the time frame, the venue, the audience, etc. Therefore, to optimize customer conversion and purchase processes, make sure to invest in places where there are proved benefits.
Types of billboard
Billboards like this cost between RM20,000 and RM100,000. When placed along highways, it provides good results. Their size tends to be large. Several people refer to it as spectacular when it is customized.
Usually, it is located at bus stations, airports, or terminals. As a result, pedestrians are effectively reached. When placed at a busy intersection, this billboard is more effective. Price ranges from RM30 000 for a 14-faces design per month. They usually measure around 2m in length.
The most popular type of billboard advertising in Malaysia is, without a doubt, this. 96 refers to the size and layout. Fans of big sizes and big effects will love the 96; its standard measurements are 10ft x 40ft and 11ft x 41ft. The monthly price ranges between RM 2,500 and RM 5,000.
Public transportation users are primarily targeted with it. As with the metrolite, this is a highly effective medium to reach a large audience. People are attempting to board public transportation at a bus station per day, for example. RM12,000 per month for a shelter with 5 to 12 panels is the average cost. In the land transport sector, Malaysia has a very effective highway system. Thus, highway advertising is highly efficient and effective in Malaysia.
It is mostly found on sidewalks or in towns because of its small size. A 13-faces space costs about RM65 000 a month, while a 26-faces space costs about RM120, 000.
The majority of overhead bridge billboards are located on busy bridges that receive a lot of traffic. City, intersections, and junctions generally have shapes that are horizontal rectangles. The cost ranges from RM12, 000 to RM150 000.
In cities and towns, these are very effective. It can also be advantageous if a busy expressway runs through the city. Billboards are attached to the roofs of buildings and houses. They can range in size from 14ft x 48ft to 20ft x 60ft. It is more effective to place your ads at fast lanes if they have more pictures and fewer words. Depending on the location, they range from RM15, 000 to RM30,000.
Wall signs and banners
Billboards in Malaysia like this one are tiny compared to other forms of advertising. Located in strategic places, it is an effective way to attract target customers. Customization of the billboard determines the price. Due to its high traffic location, the price varies between RM350, 000 and RM1.6m annually.
Tips for Billboard Advertising Malaysia for more exposure
They say that what we advertise matters just as much as how we are advertising. Billboard Advertising design is equally important as message in LED billboard ads or outdoor advertising, and they cannot exist separately. Think about it like this: we have excellent messages on billboards. However, the design of billboard advertising does not draw attention, so no one will notice them; therefore, the billboard advertising campaign has failed.
So we understand that 50% of the thing that we sell is designed; if we talk about billboard advertising, then it is design and billboards price in Malaysia that attracting attention. Therefore, we have compiled a list of 7 tips, which you may and should follow if you want to improve your billboard advertising and highway advertising design.
- Less is more
Do not overload your billboard advertising design. Don’t use distracting elements to bind your design together. If an image is worth a thousand words, use it. If you need a lesson, use it. Wants to achieve balance. Anything that does not communicate will remain.
- Use the right color
Make sure the background and copy of your billboard advertising are different colors. The stronger the contrast, the easier it is to read. Remember, strong contrast equals better readability.
Design your digital displays using only RGB colors. Use the same colors for a TV or computer monitor as you would for a website.
- Lean on a good typography
If a viewer cannot read your billboard advertising content, no matter how compelling your campaign is, they will walk right by without giving it a second glance.
This is why you should ensure that your content is clear for people to read at first glance because your content will only be viewed for about 3 – 6 seconds.
- Take advantage of your environment
A billboard advertising in the city isn’t similar to those on the street or in the town center, and they all serve different objectives. Thus, outdoor advertising needs to adapt to its environment and play with it.
- Focus on a concept
Consider who will be seeing the advertisement before creating the billboard advertising and focus on your concept. The audience will likely ignore your billboard if it looks boring. It is important to ensure that the design of the billboard advertising is visible from a distance. Make sure the letters are large enough to be read clearly and are evenly spaced. Make sure your message is clear and concise on a billboard ad. The internet has many fonts available, but it’s important to choose a font that most people can read if you are designing a billboard ad. Add the company’s contact information, including a telephone number and any social media accounts if there are any.
- Everything doesn’t go
Billboards Advertising usually includes a clear call to action, though that isn’t required. A billboard ad needs to be a memorable advertisement that lets viewers know what the brand stands for and what it does.
- Without this! There are a few other important roles to consider when dealing with billboard in Malaysia.
If your product or service is not for the general public, such as a nail salon, you can spend a lot of money for little return. So your billboard advertising campaign should be profitable with your extra sales.
You should always be aware of the costs involved with billboard advertising, but take advantage of panels in your catchment area for promotions. A good location sign is sufficient for locating your store. You can advertise your new products with a billboard in your catchment area.
Longer rentals are more profitable for billboard advertising, but they’re more expensive. The advantage is that the location is safe, so you’ll have to pay more for it.
One of the other factors you want to look at is where you want to hang your billboard advertising in Malaysia. Prioritize places where there’s a high probability of traffic jams, like near a shopping mall or along a major street.
The final thing to remember is that being at stake; you should set up communication strategies in advance that don’t cost a lot, such as a social network, blog, a newspaper, an email list, and more. This will allow you to establish direct and mutual contact with your customers!
Contact us for the best Digital Billboard Campaign in Malaysia
With Whei Meng, you will get the best Digital and Static Advertising Campaign Suggestions at the best price. I have several years of experience managing Digital and Static billboards. Both serve different objectives, although they can also complement each other very well.
Your billboard size and frequency are critical. However, this exercise should only be carried out after creating a solid digital marketing strategy. This is simple because digital marketing then allows you to track ROI better.
Below is a quick comparison of the feature and locations for static and digital billboards that I have.
Frequently Asked Questions:
What is the cost of advertising on a billboard?
Billboards are priced based on the audience they deliver, just like most media. Depending on how many people see the ad, where it’s located, what type of road it’s on, and the demographics of the viewers, the cost per 4-week period will vary.
What is the difference between billboard advertising and other media?
There are no traditional media that have a lower standard deviation and higher CPM than outdoor. The impression levels achieved by Out of Home programs often rival those of much more expensive TV campaigns at a fraction of the cost.
What should I do first to prepare a billboard ad?
We will meet with an account executive to discuss your business goals, target customers, and expectations. A couple of draft ads will be prepared by our designers for your review. As soon as the approval is received, your ad will live in one week or two. From beginning to end, we provide full service. Several art elements – such as your logo – may require your assistance.
Can you let me know how long it takes to post my ad?
If you are doing a billboard campaign, you can expect your ad to be posted within two weeks of your final art approval and payment, while digital billboards allow you to post your ad within a few hours of finalizing the art.
What is the best way to know if my advertising will work?
You may also want to consider the following factors: a) Are consumers familiar with your business and products? b) How do you think the market perceives your business? c) How many competitors do you have nearby? d) Do you have a lot of parking at your location? e) Does your staff make shopping enjoyable for your customers? f) Does your advertisement offer enough inventory and a competitive price?
Several variables influence the effectiveness of a billboard: a) Does the ad have sufficient text, simple fonts, and color contrast that makes it easy to read? B) Is the ad emotionally compelling – does it use a good image or a powerful concept? c) Does the advertisement outline benefits or merely a menu?
When I see a billboard ad, how can I tell it is a good one?
Create a horizontal landscape version of your ad (on a color printer) and print it on standard 8-inch by 12-inch paper. Have someone hold it 8 feet from you or tape it to a wall. Count 6 to 8 times while looking at the ad. Once you have remembered what you saw, tell yourself what you saw.
1. Were you able to identify the name and purpose of the business?
2. Were you moved by the message – a sense of need, urgency, solution, happiness?
3. How could you use the ad message to your advantage?
How long will it take for me to see the results?
Consumer behavior needs to be modified, trust built in the provider needs to be built, and the advertising needs to increase sales. Results take longer to achieve the longer the decision-making process lasts. You must constantly strive to offer your customers an easy shopping experience: selection, price, knowledgeable employees, and financing.
What are the differences between a digital billboard and a traditional static billboard?
Digital Displays have opened up new possibilities for billboards to be even more responsive to sponsors’ needs than traditional TV or radio.
Currently, advertisers can post multiple pieces of copy at once, rotating different offers or promotions. It’s possible to daypart your advertisements – a morning ad can be different from an afternoon one, or a Monday message can be different from a Friday one.
Advertisers can use a countdown to prompt consumers – Sale Begins This Weekend, or Only 2 Days Left.
The messages can include real-time content such as temperature, time, or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
What is the process of placing ads on digital billboards?
For digital billboards, the process is similar to that of vinyl billboards. In-house designers are familiar with certain digital displays, so it is best to rely on them.
Advertisers (segments) can rotate on digital billboards up to 8 times per panel. There are ten seconds between each ad. Every day, there are 1080 ten-second ads for each advertiser or segment.