Billboard Advertising Tawau Malaysia is best a source of promotion if you are thinking to promote your brand, product or services to a large scale. Billboards are usually placed in high traffic areas, such as highways and cities, so they are most commonly seen as drivers and pedestrians by using this strategy your ad will get more exposure.
Billboard advertising has great advantages for creating brand awareness and to promote your business (or product or campaign). We know that Tawau in Malaysia is a high tech city and everybody in Tawau loves technology so getting your ads on technical platform like billboard you will get a get a mass exposure for your business in no time. Because they are in such busy areas, billboards have the highest number of views and impressions compared to other marketing methods.
Types of billboard
Billboards like this cost between RM20,000 and RM100,000. When placed along highways, it provides good results. Their size tends to be large. Several people refer to it as spectacular when it is customized.
Usually, it is located at bus stations, airports, or terminals. As a result, pedestrians are effectively reached. When placed at a busy intersection, this billboard is more effective. Price ranges from RM30 000 for a 14-faces design per month. They usually measure around 2m in length.
The most popular type of billboard advertising in Malaysia is, without a doubt, this. 96 refers to the size and layout. Fans of big sizes and big effects will love the 96; its standard measurements are 10ft x 40ft and 11ft x 41ft. The monthly price ranges between RM 2,500 and RM 5,000.
Public transportation users are primarily targeted with it. As with the metrolite, this is a highly effective medium to reach a large audience. People are attempting to board public transportation at a bus station per day, for example. RM12,000 per month for a shelter with 5 to 12 panels is the average cost. In the land transport sector, Malaysia has a very effective highway system. Thus, highway advertising is highly efficient and effective in Malaysia.
It is mostly found on sidewalks or in towns because of its small size. A 13-faces space costs about RM65 000 a month, while a 26-faces space costs about RM120, 000.
The majority of overhead bridge billboards are located on busy bridges that receive a lot of traffic. City, intersections, and junctions generally have shapes that are horizontal rectangles. The cost ranges from RM12, 000 to RM150 000.
In cities and towns, these are very effective. It can also be advantageous if a busy expressway runs through the city. Billboards are attached to the roofs of buildings and houses. They can range in size from 14ft x 48ft to 20ft x 60ft. It is more effective to place your ads at fast lanes if they have more pictures and fewer words. Depending on the location, they range from RM15, 000 to RM30,000.
Wall signs and banners
Billboards in George Town of Penang like this one are tiny compared to other forms of advertising. Located in strategic places, it is an effective way to attract target customers. Customization of the billboard determines the price. Due to its high traffic location, the price varies between RM350, 000 and RM1.6m annually.
Billboard Advertising – What I should do
When it comes to billboard advertising in George Town of Penang, the location where you place the billboard is extremely important. Your billboard should never be placed near congested areas. To reach your target customers, you cannot let your billboard get lost among other billboards. Your billboard should be placed around the Klang Valley, along the North-South Expressway, along the Middle Ring Road 2.
Billboards should be bold and large enough to be noticed. Potential customers should be able to see it from afar. The budget should also be placed on your size. A 10 x 40-foot space can be a reasonable alternative if you cannot go for a larger size, such as 30 x 60 feet.
You should keep your billboards brief and concise, but make sure to nail it on the head. To catch customers’ attention, your advert should not be more than 8 or 6 words long. The reason behind this is that Malaysians place billboards along walkways and highways.
Avoid trying to be clever.
Even though being clever is flattering, you should avoid boasting about it in your advertisement. Using simple, easy-to-understand language is important. It would be more effective since everyone would understand it, and your advertisement would reach more people. In the end, using difficult terms would not benefit anyone and result in a miserable failure.
How Billboard Advertising Tawau Malaysia works for more exposure
They say that what we say in advertising is as important as the way we say it. Design is equally important as message, and will not work without each other. Let’s put ourselves in a position: we have a great message, but the design does not attract attention, no one will notice it; Thus, the campaign has failed.
So we understand that design is 50% of what we sell, if we talk about external advertising then it is design that will attract people’s attention. For this reason, we offer a list of 7 tips that you should follow if you want to improve the design of your hoarding ad:
- Less is more
Do not overload your design. Say what you want to say, but don’t tie your design to distracting elements. If a picture is worth a thousand words, use it. If you need a lesson, use it. Wants to achieve a perfect equilibrium. Everything that does not communicate will remain.
- Use the right color
Do not wear muted colors, but do not use fabricated colors either. Not a multi-color solution. Create a harmony that evokes your message, playing with tones and textures.
- Lean on a good typography
Attracting audience attention is essential, but getting your message across is important. Use legible fonts and use them in the shape you like best. Sometimes words such as ‘free’, ‘sale’, or ‘sale’ invite a design that illuminates the body of the text.
- Take advantage of your environment
A billboard in the city is not what we find on the street or in local towns, their presence, and location all serve our different purposes. Thus, it is important to know the essential use of billboards in various fields and take advantage of them immediately. Outdoor advertising must adapt to its environment and play with it.
- Focus on a concept
Come up with a design that represents an idea. You do not want to communicate more than one message because the effect will be minimized. Be clear about who you are addressing and look for the complexity of that goal. Use elements that play in your favor and not kill the blind. A powerful concept will be transformed into a strong design.
- Everything doesn’t go
Yes, it is attention-grabbing, but not at any cost. Do not resort to bright colors that damage visual or improper texts or images. Think that your design speaks of you, your company and your product. Your design will represent you, and people will connect you to what you see on your billboard. Also, think about displaying lollipops in the city, these are small vertical format panels that can be seen at bus stops, for example. Display and printing prices may be more inherent there!
- Without this! There are a few other important roles to consider when dealing with hoarding.
For example, the size of a 4X3 billboard can make messages reach more people. So if your product or service is not for the general public, you can spend a lot of money for low returns. If you don’t have a good posting reason? Good reasons can be the location of your store (100 meters to the right), a promotion, an opening, a product launch… be careful, with the sums of money involved. Your billboard campaign should be profitable with your extra sales!
How many panels do you display? It all depends on the purpose of your campaign! To locate your store, one or two well-placed signs are sufficient. For promotion, a new product, the display of your ad on a billboard in your catchment area may be relevant. But always beware of cost!
Prices are generally more interesting for the long term. But the cost keeps increasing. Keep in mind that you can rent for a shorter period for a higher daily rate but reduce your risk. But, you can take longer, and the scene has changed. The advantage is that the location is safe, but your cost will be high.
Another factor you want to see is where you want to serve with billboards. Prioritize places with lots of traffic, and with a high probability of traffic jams if possible! For example, near a shopping center, along a street that is often congested.
Finally, keep in mind that being at stake, be sure to set up means of communication in advance that cost very little, such as a social network, a website, a newspaper, an email list, and more.
This will allow you to establish direct and mutual contact with your customers!
Contact Whei Meng for Outdoor Advertising in Malaysia at best prices:
In Whei Meng you will get the best Billboard Advertising Services for very competitive prices . We also provide digital billboard and LED billboards. We provide billboard advertisements in all major cities of Malaysia such as Kuala Lumpur, George Town of Penang, Johor Bahru, Malacca, Kuantan, Alor Setar, Tawau, Sandakan etc. You can choose our service without any doubt. We have extensive experience with digital billboards and static billboards. Although digital and static billboards serve different objectives, they can also complement each other well. The size and frequency of your billboard advertising do matter. Digital marketing enables you to know and track your customer clearly. That is why you should embark on this exercise only after you have crafted a solid digital marketing plan.
Below is a quick comparison of the feature and locations for static and digital billboards that I have.
What is the cost of advertising on a billboard?
Billboards are priced based on the audience they deliver, just like most media. Depending on how many people see the ad, where it’s located, what type of road it’s on, and the demographics of the viewers, the cost per 4-week period will vary.
What is the difference between billboard advertising and other media?
There are no traditional media that have a lower standard deviation and higher CPM than outdoor. The impression levels achieved by Out of Home programs often rival those of much more expensive TV campaigns at a fraction of the cost.
What should I do first to prepare a billboard ad?
We will meet with an account executive to discuss your business goals, target customers, and expectations. A couple of draft ads will be prepared by our designers for your review. As soon as the approval is received, your ad will live in one week or two. From beginning to end, we provide full service. Several art elements – such as your logo – may require your assistance.
Can you let me know how long it takes to post my ad?
If you are doing a billboard campaign, you can expect your ad to be posted within two weeks of your final art approval and payment, while digital billboards allow you to post your ad within a few hours of finalizing the art.
What is the best way to know if my advertising will work?
You may also want to consider the following factors: a) Are consumers familiar with your business and products? b) How do you think the market perceives your business? c) How many competitors do you have nearby? d) Do you have a lot of parking at your location? e) Does your staff make shopping enjoyable for your customers? f) Does your advertisement offer enough inventory and a competitive price?
Several variables influence the effectiveness of a billboard: a) Does the ad have sufficient text, simple fonts, and color contrast that makes it easy to read? B) Is the ad emotionally compelling – does it use a good image or a powerful concept? c) Does the advertisement outline benefits or merely a menu?
When I see a billboard ad, how can I tell it is a good one?
Create a horizontal landscape version of your ad (on a color printer) and print it on standard 8-inch by 12-inch paper. Have someone hold it 8 feet from you or tape it to a wall. Count 6 to 8 times while looking at the ad. Once you have remembered what you saw, tell yourself what you saw.
1. Were you able to identify the name and purpose of the business?
2. Were you moved by the message – a sense of need, urgency, solution, happiness?
3. How could you use the ad message to your advantage?
How long will it take for me to see the results?
Consumer behavior needs to be modified, trust built in the provider needs to be built, and the advertising needs to increase sales. Results take longer to achieve the longer the decision-making process lasts. You must constantly strive to offer your customers an easy shopping experience: selection, price, knowledgeable employees, and financing.
What are the differences between a digital billboard and a traditional static billboard?
Digital Displays have opened up new possibilities for billboards to be even more responsive to sponsors’ needs than traditional TV or radio.
Currently, advertisers can post multiple pieces of copy at once, rotating different offers or promotions. It’s possible to daypart your advertisements – a morning ad can be different from an afternoon one, or a Monday message can be different from a Friday one.
Advertisers can use a countdown to prompt consumers – Sale Begins This Weekend, or Only 2 Days Left.
The messages can include real-time content such as temperature, time, or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
What is the process of placing ads on digital billboards?
For digital billboards, the process is similar to that of vinyl billboards. In-house designers are familiar with certain digital displays, so it is best to rely on them.